What does a website redesign cost?
The honest answer is that a corporate website redesign costs whatever its scope costs — and published “average costs” range so widely because they mix a five-page brochure site with a multilingual group platform. This guide explains what actually drives the price, so you can budget for the right thing and read proposals critically.
Content — writing, editing, translation and approvals take longer than design. Integrations — every system has a surprise. Stakeholders — decisions across departments cost calendar time. Migration — the redirect map and staging validation nobody budgeted. And the years after launch: a website is run, not finished, so plan for maintenance and improvement from the start.
Our website redesign checklist covers every phase.
We scope after a first conversation, not before: a short discovery that produces an objective, a structure and an honest estimate with options. Custom design and a coded front-end cost more than a template, and are the reason our websites still look and work like the company years later. If a refresh is the right answer, we say so. See website redesign services and how we work.
A good brief states the objective, audiences, must-keep content, integrations, languages, constraints and timeline — and asks every agency the same questions about migration, SEO and what happens after launch. Our RFP checklist covers it; tell us about your project and we will scope it with you.
- 01.Scope and audiencesHow many audiences, sections and page types the site must serve. A holding with subsidiaries, investors and careers is a different project from a single-product company.
- 02.ContentVolume, quality and who writes it. Migrating and improving thousands of pages costs more than writing forty new ones.
- 03.Design depthResearch, journeys and a design system built for your brand versus a visual refresh. Custom design and coded front-ends cost more than themes — and last years longer.
- 04.CMS and integrationsContent model, editor experience, and connections to CRM, PIM, ERP, careers or identity systems. Integrations are where estimates most often go wrong.
- 05.Languages and marketsEach market adds translation workflow, governance and SEO targeting, not just translated text.
- 06.Migration and SEOInventory, redirect mapping, staging validation and monitoring so rankings survive. Skipping it is the most expensive saving there is.
- 01.Focused redesignOne audience, a few dozen pages, one language, a sound CMS kept. Weeks of design, weeks of engineering.
- 02.Corporate website redesignSeveral audiences and sections, a new content model on Umbraco or WordPress, two or three languages, migration and SEO protection. A few months end to end.
- 03.Group or multi-market platformMany brands or subsidiaries, product catalogues, deep integrations, many languages, phased launches. Six months and more, often as a programme.
- (01)Define the objective before the scope: what the website must do for the business
- (02)Inventory what you have: pages, traffic, content quality, integrations
- (03)Decide what survives: refresh, redesign or rebuild — honestly
- (04)Separate build budget from run budget (maintenance, content, improvement)
- (05)Budget for content and translation as their own line
- (06)Ask agencies how they protect SEO during the relaunch — and what it costs if they don’t
Tell us the objective, the markets and languages involved, and your timeframe. A senior member of the team replies personally.