Website Migration Services
- SEO migration
- CMS migration
- Content & URL mapping
- Redirect strategy
- Multilingual migration
- Staging validation
- Launch monitoring
- Umbraco & WordPress
Replacing or restructuring a corporate website is one of the riskiest things a company does online. Content, URLs, integrations and years of search visibility all have to move without loss. We plan and run migrations as one team — SEO, content, CMS and front-end — so the new website starts where the old one left off, and usually ahead of it.
Why it matters
Change the platform, keep the visibility. Website and CMS migration handled as engineering, not as an export.
A careless migration quietly loses years of accumulated reach: URLs change without redirects, structure disappears, templates render differently, and rankings built over a decade go with them. A careful migration carries all of it forward — and because the new site is better built, often improves it within months.
Search visibility is the asset most at risk. We inventory every URL that earns traffic or links, map each to its new home, design the redirect strategy, preserve or deliberately improve internal structure, validate everything on staging with crawls and rendering checks, and monitor Search Console daily after launch. Nothing is left to “we’ll see”. See also our technical SEO agency page. The full list is public: website migration SEO checklist.
Replatforming is more than an export and import. Content has to be remodelled for the new system, not poured into it: document types and blocks designed for how you publish, media and metadata carried over cleanly, integrations rebuilt properly. We migrate to Umbraco and WordPress from legacy CMS platforms, proprietary systems and older versions of the same platform.
A migration is the best moment to retire what no longer earns its place. We audit content by performance and purpose, migrate what matters with its structure and metadata intact, and consolidate or redirect the rest — automated where the volume demands it, reviewed where the content is sensitive.
Multi-market sites add hreflang, language folders or domains, regional content and translation workflows to the problem. We migrate market by market with a plan that keeps each language findable and correctly targeted throughout. See multilingual website design.
Most migrations arrive with a redesign. Doing both at once is normal, but only if structure and SEO are planned before the design starts. See website redesign services.
- (01)Full URL, traffic and backlink inventory
- (02)Content audit: keep, improve, consolidate, retire
- (03)New content model and URL structure
- (04)One-to-one redirect map, tested
- (05)Metadata, structured data and hreflang carried over
- (06)Staging crawl, rendering and performance validation
- (07)Launch plan with rollback
- (08)Daily monitoring for the first weeks; fixes shipped immediately
- 01.Inventory and mappingEvery URL that matters inventoried, mapped and assigned a destination.
- 02.Content model and structureContent remodelled for the new CMS, not exported into it.
- 03.Redirects and metadataRedirect strategy, titles, structured data and hreflang carried across.
- 04.Staging validationCrawls, rendering and performance checks before anything goes live.
- 05.Launch and monitoringControlled go-live and daily monitoring with a named team.
- 06.Post-launch improvementThe gains a better-built site makes possible, measured and pursued.
Tell us the objective, the markets and languages involved, and your timeframe. A senior member of the team replies personally.