Website Redesign Services
- Corporate website redesign
- Website relaunch
- UX & content strategy
- Design & engineering
- CMS rebuild
- SEO-safe migration
- Multilingual
- Post-launch improvement
Most websites are redesigned because they look dated. The ones worth redesigning are the ones that no longer do their job: unclear to visitors, hard for editors, slow, invisible in search, disconnected from the business. We redesign corporate websites for that reason — as strategy, design, engineering and SEO in one project, so the relaunch gains rather than loses.
Why it matters
A redesign that starts from the objective, keeps what works and replaces the rest with something original.
A redesign is the one moment when structure, content, design and technology can all be fixed at once — and the one moment when years of search visibility can be lost in a day. Whether it is an investment or a risk depends entirely on how it is planned.
A refresh changes the surface and keeps the structure. A redesign rethinks structure, content and experience and usually the CMS. A relaunch is the public moment of either. We help decide which you need in a first conversation — a refresh is sometimes the right answer, and we will say so.
We begin with the objective, not the design: what the website is for, who it must serve, what the current site does well and where it fails, measured rather than assumed. Then information architecture and content, then design, then engineering on Umbraco or WordPress — designed for you and coded from scratch, never from a template. The full sequence is in our website redesign checklist.
The pages that earn traffic, the links that took years to build, the URLs people saved: all of it is inventoried before design starts and carried through the relaunch with a tested redirect map, preserved structure and daily monitoring after launch. See website migration services and technical SEO. Step by step: website migration SEO checklist.
Groups, holdings and B2B companies bring particular problems: many audiences, subsidiaries and markets, product catalogues, investor and career sections, several languages, governance across teams. These are the websites we redesign most often — see corporate website design and B2B web design.
It depends on scope — audiences, languages, content volume, integrations and how much of the current site survives. We have written a guide to what drives the cost of a corporate website redesign: What does a website redesign cost? We scope after a first conversation, not before.
- (01)The website no longer explains what the organization does today
- (02)Editors avoid the CMS or need a developer for every change
- (03)The site is slow, insecure or built on an unsupported platform
- (04)Search visibility has stalled or declined
- (05)The brand has moved on and the website has not
- (06)New markets, languages, products or audiences do not fit the current structure
- 01.Audit and objectiveAnalytics, search, content and stakeholder review; the objective defined and agreed.
- 02.Structure and contentInformation architecture and content plan designed around audiences.
- 03.DesignUX and interface designed for your brand; nothing from a theme.
- 04.EngineeringUmbraco or WordPress coded for the design, integrated with your systems.
- 05.SEO-safe migrationURL mapping, redirects, staging validation, launch monitoring.
- 06.Post-launch improvementMeasurement and iteration with a named team.
Tell us the objective, the markets and languages involved, and your timeframe. A senior member of the team replies personally.